Alta Music Festival 2023

This past weekend the first ever Alta Music Festival was held at the Avila Beach Golf Resort, featuring a mix of Cali reggae and hip-hop with acts like E-40 and Dirty Heads gracing the stage. The background was the beach, the ground was grass, and the parking was a breeze — Alta truly had everything. And blessed with perfectly balmy weather both days, it’s as if the festival gods gave their nod of approval to the Good Vibez-produced festival. 


  1. Parking! The parking was so easy to find and staff knew what was going on, plus it was just a short walk to the entrance. Very smooth, very easy 10/10 parking experience. 
  2. Shwayze shouted out his drummer who just celebrated one year sober. It was a tender, sweet moment between bandmates. Discourse like this is the first step to normalizing recovery in the music world and it’s nice to see. 
  3. With that being said, the other highlight of Shwayze’s set was him pouring shots of Casamigos into the mouths of fan’s in the front row from the photo pit. 
  4. Steve I is back! After taking a much needed hiatus last year to rest his voice, Steve returned to the stage in February as Tribal Seeds front man. Their set was old school Tribal and it was great to see and hear the band together again. 
  5. Bone Thugs-N-Harmony were chopping it up backstage with Tribal Seeds and made an impromptu appearance on stage with them for Vampire in true Brodeo fashion. 
  6. The Birria Boyz taco truck was the best part of the whole food vendor experience, second only to the Elote truck, Krave Boxx! 
  7. Tony Kanal of No Doubt filled in for Eric Wilson on bass for Sublime with Rome for the night. Rumor has it that Tony learned the entire set in one day.
  8. Kaleo shouting out Bret’s dad in “Give it Up” and Pepper’s finale song – their rendition of Harry Belafonte’s “Jump in the Line” (Shake Señora). The entire crowd shook their butts.
  9. E-40’s DJ got the entire crowd (and the photographers in the pit) HYPHY before his set and when he said BAY AREAAAAAAAAAAAA the ground literally shook. E-40 never misses and always has such a lit set every time he plays. 
  10. Dirty Heads’ entire set, but most specifically when they opened with “Medusa” (there’s something about that hook) and then when they played their new song “John Linen”.

The festival was pretty perfect. The only thing to expand on for next year would be a second stage, and a denser lineup, but it was as perfect as perfect could be this weekend. Special thanks to Dan Sheehan, the Good Vibez crew, and event staff that made this beautiful weekend go off without a hitch!

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