Latin reggae cumbia band SM Familia teams with reggae family on their latest single “Rise Up”. A song so applicable right now as the nation is fraught with racial tension, SM Familia says “Jah people, yeah, you got to rise up”. With heavy synth and bubble organ, SM Familia combines the old with the new reggae components, alongside guest appearances by Skillinjah, Dread Kennedy, Mel (of Piracy Conspiracy), C-Los (of Sublime With Rome) and Nick Colon (The Good Tones). Talk about an all-star remix lineup…
The band chants messages of prosperity in between criticisms: “check your vibe, your true intentions” to be the best you can be. Reggae can be ultimate unity… it can also be as divisive as politics. SM Familia says it’s up to you to hold yourself accountable walking the walk if you truly believe the virtues behind the music. “No more greed, no more living for the money,” Colon croons in the second verse. Chasing wealth can never lead to happiness; we all know this. Skillinjah preaches action over distraction, while Dread Kennedy drops even more philosophy to ponder before Piracy Mel says we are the weapons to start the revolution on the bridge.
What a brilliant call to action anthem.
To hype up the single’s release, SM Familia did a series of virtual livestreams throughout this week instead of hitting the road (for obvious reasons). Familiar faces joining the livestreams were two of the new track’s featured artists, Skillinjah and Dread Kennedy, meaning that audiences got a sample of the tune with a one-of-a-kind live show! With COVID still locking down musical performances, it might be a while before you can catch the band performing this single — although they did do a rockin’ job at Petco Park’s drive-in concert last month!